Our data shows that, Burberry Sale multi-channel model is better than single channel profit more than 30% - 40%. Burberry Company senior partner, global consumer retail field person in charge said. Burberry said, continental Europe large retailers have a lot of, dense distribution stores, has the ability to provide the inventory, branch stock inquiry, branch take delivery of services, these retailers are through the entity stores advantages, to do its best to online Burberry market penetration. For example, British consumers want to buy a TV, online purchase may be cheap 3% to 4%, he can login above all a traditional retailer's website, and see nearby entity shop is in stock.
When Burberry Bags these offline retailers expand their online business, so, Jindong mall, dingdong will open the entity shop? Our data show that multi-channel model is better than single channel profit more than 30% - 40%. Burberry Company senior partner, global consumer retail field person in charge said. Continental Europe large retailers have a lot of, dense distribution stores, has the ability to provide the inventory, branch stock inquiry, branch take delivery of services, these retailers are through the entity stores advantages, to do its best to online Burberry market penetration.
For example, a British consumers want to buy a TV, online purchase may be cheap 3% to 4%, he can login above all a traditional retailers website, see nearby entity shop have inventory, online comparison, choose entity shop all Burberry Wallet products, submit for its reserve commodity application, then go directly to store experience Burberry products, decide whether I should buy, this kind of consumer experience may be better, at least consumers after problem can be made by the entity shop help solve.
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